As Associate Director of BJE, Phil Liff-Grieff oversees the agency’s Centers for Excellence in Jewish Educational Engagement, Complementary Education and Early Childhood and Parent Education. He also oversees new project development and is currently working with projects in digital gaming in Jewish education, rethinking parenting of 0 to 3 year olds and connecting Israeli-American families to the organized Jewish community.
Phil is on the adjunct faculty of the School of Communal Service of Hebrew Union College in Los Angeles, having taught courses for graduate students including Experiential Education and Management in the Digital Age. He also teaches Experiential Education as part of JUC’s national Certificate Program in Jewish Education for Adolescents and Emerging Adults. He has been working extensively in the area of Web 2.0, and social media in education and in the world of non-profits and has led workshops and webinars for teachers, Jewish community professionals and rabbis.
Prior to assuming his position at BJE, Phil was the founding Executive Director of the Jewish Federation of the Greater San Gabriel and Pomona Valleys, a community on the outskirts of Los Angeles. In that role, he oversaw the creation of a new central communal Jewish agency, focusing on community-building, fundraising and the programmatic activity of a spread-out suburban Jewish community.
Previously he served as the Director of the LA Federation’s Youth Department and Committee for Programs in Israel, working closely with the Los Angeles-based shlichim on promoting Israel and Israel experiences for teens. In the late 1970’s, he directed the Havurat Noar program of the (then) Bureau of Jewish Education (an informal educational program for 9th graders), was the Director of Informal Education at Herzl Schools and has worked in a variety of Jewish camps, schools and youth movements.
Phil holds a Masters Degree in Education from the University of Judaism in Los Angeles (now the American Jewish University) and a Bachelors Degree in Jewish Studies from UCLA. He was the first recipient of the American Jewish University’s Mickey Weiss Award for Outstanding Alumni and has received the Mark Meltzer Award for New and Innovative Programming and the Career Achievement Award from the Jewish Community Professionals of Southern California. He lives in La Crescenta with his wife, Shirley. They have two grown children, Shira and Ari.